Availability from August

Ethics

My commitment to helping clients make responsible choices extends to my own company. I strive to run an ethical business that can be a force for good.

This is a work in progress.

Things I’ve done

  1. Only take on work that I’m confident I can deliver

  2. Pay collaborators quickly and fairly

  3. Published my day rate and listed recent project durations

  4. Taken The Ethical Move’s Pledge

  5. Pledged 1% of my turnover to the planet and organisations that fight muscular dystrophy

  6. Support Check My Ads

  7. Reduced my use of Google as much as possible

Things I don’t do

  1. Use generative AI tools that have likely been trained on stolen material

  2. Use deceptive design patterns (formerly known as dark patterns)

  3. Take out tracking ads

  4. Offer permasales

  5. Use spy pixels in emails

  6. Offer or receive secret kickbacks for work referrals or collaborations

  7. Use Facebook, Instagram or WhatsApp for any part of my business

Sectors I won’t work in