Things I’ve done
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Only take on work that I’m confident I can deliver
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Pay collaborators quickly and fairly
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Published my day rate and listed recent project durations
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Pledged 1% of my turnover to the planet and organisations that fight muscular dystrophy
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Support the Electronic Frontier Foundation
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Support Check My Ads
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Reduced my use of Google as much as possible
Things I don’t do
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Use generative AI tools that have likely been trained on copyrighted material
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Offer or receive secret kickbacks for work referrals or collaborations
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Use deceptive design patterns (formerly known as dark patterns)
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Take out tracking ads
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Offer permasales
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Use Facebook, Instagram or WhatsApp for any part of my business
Sectors I won’t work in
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Arms
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Crypto/NFTs/Web3
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Fossil-fuel extraction
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Gambling
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MLMs and pyramid schemes
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Pay-day loans & high-interest lending
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Tobacco