The Average Project™
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The average effort of projects I launched in 2024 was 130 hours. My smallest engagement was 25 hours, and the highest was 420 hours.
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In broad terms, a timeline of 3–6 months and budget of £20k+ is a reasonable starting point to go live (including development), but there are many variables.
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If your budget is fixed, and you’re able to share what your budget is, we can work out a plan to maximise the effort available within that.
Project durations and track record
In an effort to be as transparent as possible, and show just how different every project can be, I publish the length and effort of every project I take on.
| Launch | Description | Hours |
|---|---|---|
| 2024 | Development agency website redesign | 115 hrs |
| 2024 | Software company marketing site redesign | 125 hrs |
| 2024 | Design/strategy sprint for artist’s studio | 50 hrs |
| 2024 | Redesign of a charity website | 100 hrs |
| 2024 | Documentation site redesign | 125 hrs |
| 2024 | Redesign of an academic centre’s website and blog | 160 hrs |
| 2024 | Marketing site redesign and brand refinement | 420 hrs |
| 2024 | Refinement of a mini site design | 25 hrs |
| 2024 | Redesign of a freelancer’s marketing website | 60 hrs |
| 2023 | Minisite design | 10 hrs |
| 2023 | Redesign of a musician’s website | 15 hrs |
| 2023 | Personal site/blog for independent | 25 hrs |
| 2023 | Marketing site redesign | 300 hrs |
| 2023 | Single page site for a solo UX writer | 15 hrs |
| 2022 | Marketing website for law firm | 480 hrs |
| 2022 | Design/development for a music catalog mini site | 60 hrs |