The Average Project™
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The average effort of projects I launched in 2025 was 68 hours. My smallest engagement was 16 hours, and the highest was 200 hours.
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In broad terms, a timeline of 3–6 months and budget of £20k+ is a reasonable starting point to go live (including development), but there are many variables.
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If your budget is fixed, and you’re able to share what your budget is, we can work out a plan to maximise the effort available within that.
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Working with Dave was an awesome experience and we felt like he was part of our team! Post-launch, we’ve seen a clear increase in lead conversions.
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Dave is highly accountable and comes with a variety of creative and commercially appropriate ideas.
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Since the website relaunch, I’ve signed up many, many new clients, increased my prices and receive a significantly higher number of enquiries.
Project durations
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In an effort to be as transparent as possible, and show just how different every project can be, I publish the length and effort of every project I take on.
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This data goes back to 2022, when I switched to billing on a time and materials basis.
| Launch | Description | Hours |
|---|---|---|
| 2026 | Ecommerce site design for independent videogames magazine | 100 hrs |
| 2026 | Marketing site redesign for London-based joinery business | 80 hrs |
| 2026 | Microsite for a musician | 10 hrs |
| 2026 | Creation of design system with a focus on usability and accessibility | – hrs per week |
| 2026 | Landing page redesign for a personal project. | 10 hrs |
| 2026 | Applying branding and website updates for a research consultancy | 5 hrs |
| 2026 | Rebrand and website redesign for London-based architecture firm. | 60 hrs |
| 2026 | Marketing site redesign for an independent web developer | 20 hrs |
| 2025 | Software company marketing site redesign | 200 hrs |
| 2025 | Redesign for sustainability-focused events audiovisual company | 30 hrs |
| 2025 | Brand refinement and website redesign for independent developer | 45 hrs |
| 2025 | Design tweaks for a small business consultant | 16 hrs |
| 2025 | Marketing landing page for European cybersecurity company | 50 hrs |
| 2024 | Development agency website redesign | 115 hrs |
| 2024 | Design/strategy sprint for artist’s studio | 50 hrs |
| 2024 | Redesign of a charity website | 100 hrs |
| 2024 | Documentation site redesign | 125 hrs |
| 2024 | Redesign of an academic centre’s website and blog | 160 hrs |
| 2024 | Refinement of a mini site design | 25 hrs |
| 2024 | Redesign of a freelancer’s marketing website | 60 hrs |
| 2023 | Minisite design | 10 hrs |
| 2023 | Redesign of a musician’s website | 15 hrs |
| 2023 | Personal site/blog for independent | 25 hrs |
| 2023 | Marketing site redesign | 300 hrs |
| 2023 | Single page site for a solo UX writer | 15 hrs |
| 2023 | Marketing site redesign and brand refinement | 120 hrs |
| 2022 | Marketing website for law firm | 480 hrs |
| 2022 | Design/development for a music catalog mini site | 60 hrs |