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Working with Dave was an awesome experience and we felt like he was part of our team! Post-launch, we’ve seen a clear increase in lead conversions.
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Comparing 2025 with the year before our new site launched, visits from organic search are up 332% and the number of customers we’ve won through the website is up over 250%.
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Since the website relaunch, I’ve signed up many, many new clients, increased my prices and receive a significantly higher number of enquiries.
The Average Project™
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In 2025, the average effort of projects I launched was around £7,000. My smallest engagement was £1,500, and the highest was £20,000.
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I’m flexible on how we collaborate: you can engage me to work on a specific project, in a retained capacity, or you can buy a bank of hours.
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To learn more about how I quote projects and to see some examples, read my blog post on ballparking design projects.
Case studies
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Redesigning A Profound Waste of Time’s website, integrating e-commerce and bringing the magazine’s joy to the web
2026
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Partnered with Secure Practice’s in-house development team to build their first design system, improving the UX and accessibility of their apps, plus streamlining development of new features.
2026
Project durations
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In an effort to be as transparent as possible, and show just how different every project can be, I publish the length and effort of every project I take on.
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This data goes back to 2022, when I switched to billing on a time and materials basis.
| Launch | Description | Hours |
|---|---|---|
| 2026 | Ecommerce site design for independent videogames magazine | 100 hrs |
| 2026 | Marketing site redesign for London-based joinery business | 80 hrs |
| 2026 | Microsite for a musician | 10 hrs |
| 2026 | Creation of design system with a focus on usability and accessibility | – hrs per week |
| 2026 | Landing page redesign for a personal project. | 10 hrs |
| 2026 | Applying branding and website updates for a research consultancy | 5 hrs |
| 2026 | Rebrand and website redesign for London-based architecture firm. | 60 hrs |
| 2026 | Marketing site redesign for an independent web developer | 20 hrs |
| 2025 | Software company marketing site redesign | 200 hrs |
| 2025 | Redesign for sustainability-focused events audiovisual company | 30 hrs |
| 2025 | Brand refinement and website redesign for independent developer | 45 hrs |
| 2025 | Design tweaks for a small business consultant | 16 hrs |
| 2025 | Marketing landing page for European cybersecurity company | 50 hrs |
| 2024 | Development agency website redesign | 115 hrs |
| 2024 | Design/strategy sprint for artist’s studio | 50 hrs |
| 2024 | Redesign of a charity website | 100 hrs |
| 2024 | Documentation site redesign | 125 hrs |
| 2024 | Redesign of an academic centre’s website and blog | 160 hrs |
| 2024 | Refinement of a mini site design | 25 hrs |
| 2024 | Redesign of a freelancer’s marketing website | 60 hrs |
| 2023 | Minisite design | 10 hrs |
| 2023 | Redesign of a musician’s website | 15 hrs |
| 2023 | Personal site/blog for independent | 25 hrs |
| 2023 | Marketing site redesign | 300 hrs |
| 2023 | Single page site for a solo UX writer | 15 hrs |
| 2023 | Marketing site redesign and brand refinement | 120 hrs |
| 2022 | Marketing website for law firm | 480 hrs |
| 2022 | Design/development for a music catalog mini site | 60 hrs |