My commitment to helping clients make responsible choices extends to my own company. I strive to run an ethical business that can be a force for good.
This is a work in progress.
What I’ve done
Pledged 1% of my turnover to the planet and organisations that fight muscular dystrophy
I support the Electronic Frontier Foundation
I’m a Check My Ads Checkmate
I take on work I know I can deliver
Pay suppliers quickly and fairly
What I won’t do
Use deceptive design patterns (formerly known as dark patterns)
Take out behavioural ads
Offer permasales
Use Facebook, Instagram or WhatsApp for any part of my business
I won’t work in the following sectors
Arms
Crypto/NFTs/Web3
Defence
Gambling
Fossil fuel extraction
Pay day loans & high-interest lending
Tobacco