Lucky Media are a web and app software development agency. They approached me to redesign their website ahead of their ten-year anniversary.
They’re a friendly, positive group who produce high-quality work. They wanted a site that reflected this, so the visual language strikes a balance between their personality and professionalism.
We achieved this balance through a range of details in the site, such as:
Barely-visible dashed background grid lines
The use of Relative Sans: a typeface with just-enough character
Splashes of vibrant colour
Custom illustrations
A fun footer that includes a call-to-action, and enough flexibility to include all the crucial links and navigation
Lucky Media have lots of positive client testimonials, so we designed many of the components to accommodate these. This means that testimonials can be inserted more frequently and closer to the content they’re related to.
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Working with Dave was an awesome experience and we felt like he was part of our team! Post-launch, we’ve seen a clear increase in lead conversions.
Roles and outcomes
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Established a new visual language in close collaboration with Lucky Media.
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Drew custom illustrations for key areas and services.
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Significantly expanded the routes to highlight testimonials in-context with surrounding content.
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Created a flexible set of a modules that Lucky Media can use to create new pages with ease.
More case studies
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Redesign of Secure Practice’s marketing site, in partnership with Andra Zaharia and Studio 1902.
2023
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Partnered with Secure Practice’s in-house development team to build their first design system, improving the UX and accessibility of their apps, plus streamlining development of new features.
2026
